SIC at the Continente Food festival

In 2024, SIC once again served as the media partner for the country’s biggest music and food festival, which returned to Porto on 6 and 7 July.

SIC’s coverage of the Continente Food Festival is always far more than mere TV and digital coverage; it´s a heartfelt, genuine interaction between SIC presenters and staff with the performers, renowned chefs and the general public descending Porto’s Parque da Cidade.

Over the course of three months of communication, Atelier Impresa once again produced a series of content inspired by a lineup of performers and chefs including, among others, Manuel Turizo – the Colombian artist performing in Portugal for the first time –, Ivandro and chef Marlene Vieira.

In addition to a special live broadcast from the festival grounds, the action was amplified through several pieces of content before, during and after the event. A 360º communication announcing the major new features of this new edition through promotional spots, daytime integrations, content for the SIC universe website and social networks, sponsored articles, creative displays and prints.

The festival that caters to all tastes featured a combination of cuisine and music, and once again broke records for the number of festival-goers – this 6^th edition attracted more than 500,000 visitors and served over 20,000 meals.

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