CASA NOVA VIDA NOVA WITH ERA
Casa Nova Vida Nova is a SIC Mulher programme designed in partnership with ERA Imobiliária. An original and pioneering format in Portugal based on the idea of homestaging, which, in a differentiating, close-at-hand and exciting manner, showed the Portuguese how to give their homes an upgrade and a new look, adding value to the property and facilitating the sale process.
This project is an example of the potential of SIC content and how it can help to meet a brand´s communication goals through the use of all Impresa´s platforms.
With regard to digital format, we produced a series of exclusive content dedicated to the history of each family and each house, highlighted on SIC Mulher’s website and social networks.
The SIC and SIC Mulher schedule also helped amplify and promote the programme.