EL CORTE INGLÉS ON THE GOLDEN GLOBES
This year marked the 25th edition of the Golden Globes and El Corte Inglés didn´t miss the opportunity to attend the gala of the year in the company of a well-known face from mornings on SIC, the presenter Ana Marques, who wore a dress by El Corte Inglés.
The SIC Branded Content area created a 60-second fake live report in an exclusive break on “Jornal da Noite” the day before the Globes and in an exclusive break in the afternoon on the day of the Globes in which the presenter was filmed on the premises of El Corte Inglés choosing the dress of her dreams.
There was also a sponsored report on “Fama Show” and a post and a story on presenter Ana Marques´ social networks and on the SIC social networks.
El Corte Inglés