FROM BODY SHAMING TO BODY LOVE
“From Body Shaming to Body Love” is the name of the Dove exhibition displayed at the Centro Colombo shopping centre, in Lisbon, between 16 and 29 May 2022, which SIC joined in order to gain visibility and prominence in the form of a sponsored report aired in an exclusive break in Jornal da Noite and a report on “Fama Show”.
The exhibition, an integral part of the Dove Body Love project, featured real testimonies of body shaming and the brand’s purpose was to draw attention to the impact of this prejudice on women’s self-esteem.
These real testimonies included those of public figures and other women, unknown to the public, who agreed to expose the insults they had already suffered in relation to their physical appearance and which had a negative impact on their self-esteem. Blaya Rodrigues, Helena Isabel and Catarina Rochinha are some of the familiar faces involved in this campaign.
“FAMA SHOW” REPORT