DOVE MEN+CARE FATHER’S DAY

The Dove Men+Care brand set us a Father’s Day challenge and we responded.

A spot featuring the father, actor and presenter Ricardo Pereira under the title “Where did your inspiration come from?”, recorded in the studio in an intimate and emotional environment, in which the actor talks about his own father and what it’s like to be a father.

An idea designed from scratch by SIC, with the creative content, production and script delivered to the Unilever brand in turnkey fashion.