REAL BEAUTY IN THE NOVELA “THE SECRET” 

SIC and Dove teamed up in the name of self-esteem and held a national casting call to find a young actress, aged between 10 and 14, to act in the novela “The Secret” and embody the importance of positive self-esteem in the lives of teenagers through the Dove slogan: “beauty should be a source of confidence, and not anxiety”. 

40 girls aged between 10 and 14 were selected from a total of around 1,000 valid entries to attend Real Beauty Casting on SIC, one of which will join the cast of the soap opera in early 2023. 

Atelier Impresa, in partnership with SP Entertainment, designed and produced the disclosure and application material, which gave rise to various items of shared content on the SIC social networks and the novela “The Secret”, in addition to a self-promotion broadcast on SIC and SIC Mulher.

The auditions were held at the Impresa Building on 22 October and the 40 candidates were assessed by a panel of jurors made up of a representative from Dove, a representative from SIC, a representative from SP Entertainment and two directors of actors from the novela “The Secret”, in an activity that generated several content slots for “social media”, a report on “E-Especial” and four 40-second slots broadcast on SIC and SIC Mulher, with testimonies provided by candidates, jurors and a Dove manager.

The winner will be announced in December and she will join the cast of the soap opera in January 2023.

SELF-PROMOTION

E-ESPECIAL REPORT

40-SECOND CONTENT SLOTS

INCLUSION IN THE NOVELA