DODOT WITH SIC AND TÂNIA NETO

The response to a challenge from the Dodot brand was the creation of a spot featuring the participation of actress and mother Dânia Neto.

The brand’s goal was to demonstrate that Dodot Bebé-Seco nappies never leave a baby’s bottom wet or damp, unlike those of the competition.

To this end, we tested the absorption capacity of Dodot nappies and proved that they are the best on the market.

A turnkey project designed from scratch and that made full use of our creative capacity, means of production and well-known faces.

Client

Procter & Gamble

Brand

Format

Tailor-made