DODOT WITH SIC AND TÂNIA NETO
The response to a challenge from the Dodot brand was the creation of a spot featuring the participation of actress and mother Dânia Neto.
The brand’s goal was to demonstrate that Dodot Bebé-Seco nappies never leave a baby’s bottom wet or damp, unlike those of the competition.
To this end, we tested the absorption capacity of Dodot nappies and proved that they are the best on the market.
A turnkey project designed from scratch and that made full use of our creative capacity, means of production and well-known faces.
Client
Procter & Gamble
Brand
Format
Tailor-made