SIC AND DEPURALINA TOGETHER TO “TALK ABOUT LIFE AT 50”

SIC has been chosen by Depuralina to amplify the brand’s positioning and provide it with visibility as an advocate of health and well-being.

Alexandra Lencastre, ambassador of Depuralina, hosted a special “Estamos em Casa”, a tailor-made programme created together with the brand itself.

In addition to a feature dedicated exclusively to Depuralina, the programme was attended by several guests talking about what life at 50 is like, addressing topics such as physical changes, menopause, weight gain and impact on self-esteem.

SIC covered and amplified the brand’s initiative through a series of actions on television and on its social networks on 19 June and thereafter. The initiative also featured on the programmes “Estamos em Casa”, “E-Especial” and “What’s Up”.

This partnership is the result of the teamwork between Depuralina and SIC´s branded content areas.