CUPRA ON THE GOLDEN GLOBES
As the official sponsor of the 25th Golden Globes gala, the new Cupra was presented as the “Official Golden Globes Automobile” and was also awarded as the top prize to celebrate the 25th anniversary of the Golden Globes and yet another anniversary of SIC.
The Cupra was promoted throughout the airing of the attraction, which included promotion on the SIC channels and the Casa Feliz programme, as well as in Expresso and Caras and on the entire Impresa network of websites and social media.
In the week before the “gala of the year”, the Branded Content team created two 30-minute slots to be broadcast on SIC and SIC Notícias, which were also published on websites and social networks. On the Sunday following the Golden Globes, the brand featured on the Fama Show in a slot in which the director of marketing for Cupra talked about the brand’s association with this initiative.