POPOTA APPEARS ON A MÁSCARA
Popota, the Continente mascot, featured in the first gala of the third season of the programme A Máscara with a fully integrated brand presence. This was the first time a mascot had been used in this format.
The performance consisted of a VT with clues recorded at a store and interaction with the presenter and panel of investigators.
The presentation also featured the publication of a post and two stories on the SIC social networks.
Inclusion in Entertainment