POPOTA APPEARS ON A MÁSCARA

Popota, the Continente mascot, featured in the first gala of the third season of the programme A Máscara with a fully integrated brand presence. This was the first time a mascot had been used in this format.  

The performance consisted of a VT with clues recorded at a store and interaction with the presenter and panel of investigators.

The presentation also featured the publication of a post and two stories on the SIC social networks.

Client

Continente

Brand

Format

Inclusion in Entertainment