CONTINENTE ON OPTO
One of Opto´s major projects for 2022 was launched on 10 February: “Futre, the First Portuguese”, a documentary series with the backing of Continente, directed by César Mourão and produced by 313.
This exclusive Opto series takes a look at the professional and personal career of who is still regarded by many as one of the best footballers the world has ever seen.
The series features several testimonies from Portuguese and international personalities from the world of football and who were essential to Paulo Futre’s career.
Continente was present throughout the campaign to promote the series and was part of the entire television, digital and billboard promotional campaign. This included appearing on our websites, display formats and Opto´s social networks.
Opto, in partnership with Continente, offered all their clients with the Continente Card App 15 days´ free access to the platform.