SIC AND CONTINENTE TOGETHER IN THE FIRST VIDEO PODCAST
Querida Pediatra is the first video podcast presented by Sofia Fernandes, the well-known SIC face and mother, and by pediatrician Marta Ezequiel.
The world of babies and children, their growth, and all the natural doubts and countless questions raised by parents are the topics of this podcast, discussed in an uncomplicated and informal manner, but with a focus on transmitting clear and accurate information.
Under the Expresso brand and their seal of credibility, the programme aims to simplify pediatrics and to address family life in a simple manner.
In a partnership with the SIC and Havas Branded Content departments, the Continente do Bebé brand embraces the project across the board, creating a section called “Product of the Week”, serving as the slogan for a certain theme in line with the programme and the Continente product of the week.
The brand also features in the decor in the form of visibility materials, in an audio spot at the beginning and end of each episode and on the social networks too.
The first season of Querida Pediatra is composed of eight episodes broadcast every two weeks on the SIC website, on Expresso and on all podcast apps.
Listen to the podcast here.
Modelo Continente Hipermercados