A COMFORTABLE CHRISTMAS

At Christmas 2023, and for the second year in a row, Colibri once again served Christmas dinner to everyone working on Christmas Eve. The charitable initiative involved the 27 restaurants in the Colibri areas on Brisa motorways. Cod and other traditional Christmas dishes were part of a menu through which the brand thanked every employee that relinquishes Christmas Eve with their family to work for others.

SIC boosted the disclosure of the initiative by airing a “sponsored” report at 8 p.m. on 24 December.