“Your Gums´ best friend” on “Casa Feliz”
In May, Gum Health Month, Colgate PerioGard launched an online self-assessment of gum health. To promote this Colgate initiative, raise awareness and call for prevention and early treatment, Dr. Hugo Madeira was challenged to take part in a conversation on “Casa Feliz” with hosts Diana Chaves and João Baião, an initiative that was expanded on the SIC social networks and website.
To complement the initiative, two telepromotions were broadcast on “Casa Feliz” on two different days.
Inclusion in Daytime