COCA-COLA ON ADVNCE

Coca-Cola launched a campaign dubbed “Real Magic”, focused on the magic of Coca-Cola in the field of gaming and e-sports and joined ADVNCE, the SIC brand dedicated to the gaming and e-sports universe, to expand this initiative to a specific audience.

The brand appeared on SIC TV and the SIC Radical and Advnce websites and social networks for three weeks in the form of an exclusive promo and also featured in the broadcasts of the All Star Tournaments on Twitch Advnce in graphic format during the initial countdown to the broadcast, in a brand spot at the beginning and end of the transmission, on a card bearing the brand´s logo throughout the transmission, in a link with a promotional code published in the chat and featuring the active presence of the brand throughout the transmission (with the specialist handling and talking about the iconic Coca-Cola Zero bottle).