WITH CIF INFINITE CLEAN, IT’S A CLEAN SWEEP!

CIF stood out for its creative association of its new Infinite Clean product with the XXIX Gala dos Globos de Ouro da SIC, through a symbolic activation: the “Globos Cleaning Mission”. The initiative was designed to convey a sense of shine and perfection, reinforcing the product’s promise to work on every surface, including the most “prestigious” ones.

The Unilever brand embraced the ceremony’s distinctive aesthetic to create content showcasing the Globos impeccably clean, positioning itself as responsible for the shine of the night, from preparing the Globos to cleaning every surface at the gala. The activation included a series of short pieces aired on TV and shared on social media ahead of the event, as well as an exclusive live broadcast from the red carpet, with an elegant tone aligned with the concept of premium cleaning.