“MAKEOVERS” WITH CIDÁLIA HAIRDRESSERS ON “IDOLS”

Image is extremely important for anyone wishing to be an “idol” and, therefore, we challenged Cidália Cabeleireiros to transform the look of the “Idols” contestants. Each of these transformations was included in each of their individual VTs and broadcast at the gala on May 28. 

These “makeovers” were reported in an E-Special Magazine item and the initiative was expanded in content on the Idols and SIC networks.

E-ESPECIAL