BRISA AND SIC CELEBRATE AT THE BEACH
Brisa celebrated its 50th anniversary in 2022. The aim of the Brisa Beach Party was to celebrate this milestone with a younger audience, bringing the brand closer to this group of people born with the complete Brisa motorway network already in place, in which they recognise speed and safety and take infrastructure for granted.
The brand’s main goal was to strengthen the relationship between Brisa and younger people through a technology-based and futuristic image. By inviting young people to celebrate their 50th birthday with them, Brisa showed them the role the brand has been playing in the modernisation of the country’s economy since 1972.
SIC amplified the activation and association of Brisa with this festival in Leça da Palmeira in the form of a “sponsored” report issued in an exclusive break in Primeiro Journal.