BPI Foundation “La Caixa” promoted by Atelier Impresa

To promote the BPI Fundation “la Caixa” Awards – designed to support non-profit social institution projects through the promotion of the quality of life of people in situations of social vulnerability – Atelier Estúdio, in collaboration with BPI, produced the content designed to attract candidates for each of the prizes:
The BPI Foundation “la Caixa” Capacitate Award is intended for projects designed to promote the autonomy of people with disabilities or mental illness and is worth 1 million euros;
The BPI Foundation “la Caixa” Solidarity Award is intended for projects designed to promote social and labour integration and the social inclusion of people in situations of vulnerability, and is worth 1 million euros;
The BPI Foundation “la Caixa” Seniors Award is intended for projects designed to promote the active and healthy aging of people over 65 years of age, especially those living on their own, and is worth 1.3 million euros;
The BPI Foundation “la Caixa” Childhood Award is intended for projects designed to facilitate the integral development and inclusion of children in situations of social vulnerability, and is worth 1.3 million euros.

The four videos were broadcast on the SIC, SIC Notícias and Expresso websites and on the SIC and BPI social networks.