BETANO ON HELL’S KITCHEN

The Betano brand joined Hell’s Kitchen in a digitally branded content campaign with pre-roll, billboard and XL header formats on the SIC website. The campaign also featured posts and stories published every Sunday on SIC’s Instagram and Facebook pages at the time of the programme.

All the material was produced by Atelier Impresa.

This is an excellent example of how a brand can be associated with a digital entertainment format in a fully integrated manner.