Betano, with confidence

A Betano reinforced its association with premium entertainment through a strong presence at the XXIX Gala dos Globos de Ouro. The “Confia” campaign was integrated into visual and digital content linked to the SIC event, aligning with the glamour of the evening through pieces exploring the ideas of confidence, emotion and anticipation surrounding Portugal’s biggest gala celebrating talent.

The brand was integrated through promos and short-form content leading up to the event, as well as a brand activation on the night of the gala, with communication and amplification across Grupo Impresa’s TV channels and digital platforms.