“Dar um play na vida”, WITH PLENTY OF HUMOUR. AND A TOUCH OF ABSURDITY

What if an audio ad started with an extraordinary promise, only to admit moments later that it wasn’t going to happen? What if Santa Claus came down chimneys in April? Or if someone had to remind us that pigs can’t fly? And that a frog will never dance to “La Cucaracha”?

At IMPRESA, creativity for online casino BacanaPlay embraces the unexpected, the absurd and the desire to break away from the usual advertising script.

Designed to be integrated into the podcast “Assim Vamos Ter de Falar de Outra Maneira”, the scripts draw on humour, sarcasm and a healthy dose of irreverence, playing with familiar references and unlikely situations to surprise listeners.

But the ideas go beyond the words themselves. The project also uses performance and sound to bring the humour to life: music that turns situations on their head, sound effects that take them to the extreme, and sudden shifts in tone that heighten the unexpected.

Created by Atelier IMPRESA, with audio production by SIC’s PPA, the spots bring BacanaPlay’s online casino personality to life through different creative approaches, proving that in advertising, stepping away from the predictable can be half the battle when it comes to surprising an audience.

Press play to hear a few examples 👇🏻 Because making pigs fly takes a bit of work… 😅

UMA PROMESSA DO OUTRO MUNDO

O SAPO E A CUCARACHA

O PAI NATAL EM ABRIL

O REGRESSO À ROTINA