A stock shot is an image purchased or recorded in advance, inserted in a soap opera, series or film to add some kind of production value. For example, to show that a certain scene takes place in Paris, a stock shot of the Eiffel Tower can be inserted beforehand.
Stock shots are normally added in the editing stage upon the decision of the director or editor.
The Amanhecer brand featured in the novela “Wild Land” through various integrations and complemented this presence with several stock shots associated with a specific character (the supermarket deliveryman).
This is a excellent way of introducing a brand to content in an organic and simple manner.