“AI LIGAS, LIGAS”: AFTER ALL, EVERYONE CARES ABOUT CHRISTMAS!

Rita Cabaço, André Leitão, Sincera Mente, João Manzarra and Madalena Almeida are the protagonists of NOS’s new Christmas mini-series, produced by Atelier Impresa at SIC. “Ai Ligas, Ligas” brings the operator’s Christmas campaign to life, revealing that there is always something that ends up connecting us to the festive season.

Across three short episodes created exclusively for NOS’s social media channels (TikTok, Instagram and YouTube), the mini-series takes the form of a reality show, inviting five participants to the most Christmassy dinner of the year. But there’s a catch: they must not show any enthusiasm for Christmas. Any gesture or slip-up – singing a Christmas song, complimenting a reindeer napkin, tasting bolo-rei or even smiling too much – could get them eliminated.

In other words, NOS’s Christmas dinner is a dinner where nobody wants (or is allowed) to admit they care about Christmas… but we all know how that usually ends.

The mini-series follows the group of five through a dinner packed with Christmas details – some as obvious as lights and music, others as absurd as personalised desserts featuring the contestants’ own faces. With reality-show-style challenges, secret tasks and confessional moments, the dinner quickly turns into a game of emotional – and hilarious – endurance.

Each episode ends on a cliffhanger because, at a dinner like this… you never know who will be the first to reveal they actually care about Christmas.

FIRST EPISODE

SECOND EPISODE

THIRD EPISODE