ACTIVIA ON CASA FELIZ

This Activia initiative used the voice of nutritionist Bárbara Oliveira to address the issue of the digestive health of the Portuguese people, through topics such as the impact of the microbiota and intestines on well-being, and the benefits of probiotics in our food.

Later on in the same programme, Cláudia Vieira, a brand ambassador, served the presenters breakfast, which included Activia yoghurts, the food she uses in her routine and which helps ensure a healthy digestive system.

Client

Danone

Brand

Format

Inclusion in Daytime