ABREU ON MARRIED AT FIRST SIGHT
The Abreu agency was interested in appearing on one of the most successful formats on SIC antenna, the programme Married at First Sight.
The brand gave the contestants amazing honeymoons in dream locations all over the world and, through several brand integrations, drew even closer to one of their main target audiences – honeymooners.
In addition to brand integrations on the daily and Sunday programmes, Abreu also sponsors Married at First Sight and is present on the SIC and the programme’s social networks in the form of organic posts and stories framed within the narrative.
Client
Viagens Abreu
Brand
Format
Inclusion in Entertainment