Bags are the business card of the weekly publication Expresso – a unique, differentiating, exclusive product with a highly significant impact. Bags are an extraordinary means of advertising both at points of sale and on the street, as they are carried around in the hands of the buyer. This format also allows for the development of other actions due to the fact that in addition to appearing in the bag, they can also be published in the newspaper inside it; different advertising material can be placed in the bag, thereby ensuring the message reaches the recipient. The lifespan of this format is longer than any other written press product and, furthermore, the fact it is produced in paper format enables the customer to associate with Expresso´s commitment to the environment.