This format consists of the design and production of content tailored to the customer, in response to an increasingly appreciated aspect of advertising – brand content and soft sponsoring with layouts created with the advertiser’s communication goals in mind and in accordance with the medium in which it is to be published. Advertorials can be developed in full by the Solutions team based on a customer´s briefing, including the validation of the content in question before it is published. This type of material must be labeled ‘advertorial’.