COLLAGE

A very direct marketing action conducted by business partners. This involves the collage of products such as small flyers, catalogues, sachets of perfume, hygiene products and discount coupons. As a rule, these actions are implemented on a specific page (the collage is printed on a page taken up by the advertiser implementing the action) and in Expresso´s E magazine, as this guarantees the best conditions for preserving the material in question. This format also allows for localised planning – the collage can be designed for publications with less than national circulation – enabling brands to invest in actions geared to a certain city or region, such as partial actions.