INCLUSION IN FICTION

Scenes – Integration of brand products or services in soap operas and series in an organic manner and framed in the format’s language and editorial dynamics.

Licensed Spot – Involves the licensing of the fiction product in question, thereby associating the brand with it. It is interpreted by one or more characters from the soap opera/series and can be recorded in the programme´s own set or at an outside location to be defined in accordance with the brand’s goals.