TELEVISION
Short breaks
SIC has a new prime-time advertising model, featuring short commercial breaks (up to 2 minutes) during “Jornal da Noite”, designed to maximize the impact of advertisers’ content by capturing moments of peak viewer attention. These short breaks have consistently reached more than 1.2 million viewers, something no other platform can achieve, combined with improved attention levels, as confirmed by Mediaprobe studies.
SHORT BREAKS DURING “JORNAL DA NOITE”