ATELIER IMPRESA AT THE BPI “LA CAIXA” FOUNDATION AWARDS

For the 5^th consecutive year, SIC and Expresso worked as communication and amplification partners for the BPI “la Caixa” Foundation Awards, a joint initiative between BPI and the “la Caixa” Foundation, which aims to provide financial backing for projects created by private non-profit institutions geared to promoting better quality of life and equal opportunities for people residing in Portugal and in situations of social vulnerability.

Atelier Impresa produced several different materials within the scope of this partnership, including “best of” videos with images of institutions backed by the “la Caixa” Foundation, broadcast during the prizegiving ceremonies, as well as taking pictures and conducting photo sessions at these ceremonies. Four “sponsored” reports were also produced, broadcast exclusively on Jornal da Noite, and contacts were disclosed by the presenter Liliana Campos. 

BPI and the “la Caixa” Foundation support social projects through various initiatives aimed at helping those most in need, in addition to promoting research and dissemination of science, education and culture, all of which are of paramount importance in order for society to progress.

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