New Gliss with Iva Lamarão

The main goal of Schwarzkopf’s Gliss brand was the presentation of the brand’s new product launch, the new Gliss Split Hair Miracle.

A campaign aimed at showing that even television presenters, whose hair is subjected to a dryer and other styling devices that can damage it every single day, can take care of their hair and repair split ends, thereby ensuring a healthy look.

SIC created the spot for the communication campaign with the participation of the presenter Iva Lamarão.