THE POWER OF FRAGRANCE ON TELEVISION

SIC and Lenor joined forces to launch an innovative TV campaign that brought a fresh approach to the promotion of Lenor Unstoppables scent booster beads. The project included the production of a main commercial and four “vox pop” spots, aired on the programme “Tudo em Família”, bringing the brand closer to Portuguese families in an entertaining and engaging context.

Actress Júlia Palha was the face of the campaign, bringing freshness and authenticity to the activations and strengthening the brand’s emotional connection with its audience. From spontaneous “vox pop” moments to the strong presence of the main commercial, the campaign highlighted the long-lasting fragrance of Lenor Unstoppables scent beads in consumers’ everyday lives.

VOX POP