REALITY OR FICTION?

Continente and the novela “Páginas da Vida” joined forces to bring Easter into the homes of Portuguese families. Blurring the lines between reality and fiction, a commercial was filmed on the novela’s sets, featuring Olívia (Júlia Palha) as she reveals how she prepared the ultimate traditional Easter lunch. The secret? Continente’s Easter Catalogue.

The content also gave rise to a feature for “E-Especial”, taking viewers behind the scenes of the commercial’s filming day. The spot was also amplified through a digital campaign on the SIC website.

SPOT

E-ESPECIAL