MERCADONA CHRISTMAS ON “ALÔ PORTUGAL”

Mercadona turned to SIC for two daytime features on the “Alô Portugal” programme. Atelier Impresa was entrusted with the execution of this project, which took place over two days and consisted of live reports – broadcast by Miguel Costa – and a specific spot in the studio.

The first feature comprised three live reports from Mercadona de Massamá. Miguel Costa went shopping to make the team breakfast, and in addition to placing orders for the Christmas parties, he made the most of the opportunity and bought some presents.

The next day, the second feature saw José Figueiras introducing “Alô Portugal” by serving the products Miguel had chosen for breakfast and welcoming all the guests to the programme at a table covered in Mercadona products.

LIVE FEATURE ONE

LIVE FEATURE TWO

LIVE FEATURE THREE

STUDIO FEATURE