THE AGEAS PORTUGAL GROUP PROMOTES CHATS ON ACTIVE AGEING ON SIC
As far as the Ageas Portugal Group is concerned, ageing is “a topic that is rarely talked about given its importance”, and that´s why they decided to invest in a series of intimate chats aimed at the general public addressing active ageing through the testimonies of eight personalities speaking openly about their life experiences – doctor Almeida Nunes and actor Rui Mendes, nutritionist Mariana Abecassis and chef Justa Nobre, actress Filipa Areosa and finance specialist Rui Bairrada, and doctor Margarida Santos with actress Natalina José.
Produced by Atelier Impresa, the “Conversas com + Vida” programme was recorded at the Atelier studio and brings to the screens of SIC a topic that is still rarely debated, especially considering that Portugal has one of the oldest populations in Europe and now has the world´s fourth-highest proportion of people aged 65 and over.
Health, well-being, income and protection are discussed in an open, close and intimate manner through testimonies aimed at raising public awareness of the importance of active ageing, promoting the adoption of healthy lifestyle habits and tips on what needs to be done today to prepare for the future.
ALMEIDA NUNES E RUI MENDES
MARIANA ABECASIS E JUSTA NOBRE
FILIPA AREOSA E RUI BAIRRADA
MARGARIDA SANTOS E NATALINA JOSÉ
Client
Grupo Ageas Portugal
Brand
Format
Tailor-made