BECAUSE BETTER HEARING IS BETTER LIVING

“Better hearing is better living.” It´s with this slogan in mind that the Auditiv brand teams are travelling around the country with hearing solutions specifically adapted to individual lifestyles.

In a partnership with Auditiv, Atelier Impresa turned to presenter Fernando Mendes and the character of “Dona Amélia” to disclose the ease with which Portuguese citizens can find an Auditiv van, be examined and resolve their hearing issues in an instant to ensure a better quality of life.

The spot is filmed in Dona Amélia´s “living room”, where she begins to experience hearing difficulties while watching a Fernando Mendes programme on television. However, the solution is immediate – the Auditiv specialist arrives in no time at all, examines Dona Amélia and gives her a device to improve her hearing. The spot ends by reinforcing the brand’s slogan: “Better hearing is better living”.