AFTER ALL, WHO REALLY GIVES EVERYTHING THEY HAVE FOR STAPLES?

Atelier Impresa “came back to the office” with the production of a spot for Staples and the renewed presence of a well-known SIC face: César Mourão, as both the protagonist and director. He was joined by another well-known face who has also featured in Staples advertising campaigns, singer Fernando Daniel.

The action takes place in a dressing room with a conversation focused precisely on the fact that both of them are participating in the brand’s campaigns. The comedian, the “official face of Staples”, makes the most of the opportunity to provoke his colleague while on air: “I´m not sure if you really give everything you have for the brand…”

The new spot is an integral part of the Staples “back to the office” campaign broadcast in January and February.